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ACL Comms Ltd website privacy policy

This privacy policy explains how ACL Comms Ltd processes, protects and makes use of the information you give the company.

It will only be used in the ways described in this privacy policy.

This policy is updated from time to time. The latest version is published on this page.

This privacy policy was updated in May 2018 in line with requirements set out by the General Data Protection Regulation (GDPR). GDPR regulates the processing of personal data. ACL Comms Ltd (referred to within this document as “we”, “our” or “us”) processes personal data on the lawful basis of Legitimate Interest.

If you have any questions about this policy, please email or write to: Website, ACL Comms Ltd, The Annexe, Walton Lodge, Hillcliffe Road, Walton, Warrington, England, WA4 6NU.


We gather and use information about organisations and individuals that is necessary in order to carry out our business, and to enable certain functions on this website. Some of the data we collect is personal.

We also collect information to better understand how visitors use our website and to present timely, relevant information to them.

This policy, which applies whether you visit our trade counter, speak to us on the telephone, contact us by email or visit our website, provides information about:

  • How we collect data
  • What data we collect
  • How we use the data
  • Website cookies
  • Legal basis for processing data
  • How we maintain privacy
  • Legal rights relating to personal data
  • How to contact us

How we collect data

We may collect data from the following interactions:

  • When you contact us by telephone.
  • When you send us an email.
  • When you send us information in the post.
  • When you visit our trade counter in person.
  • When you use this website.

What data we collect

We may collect the following information:

  • Name, company and job title.
  • Contact information including address, telephone number and email address.
  • Demographic information, such as postcode, preferences and interests.
  • Website usage data.
  • Other information relevant to customer orders and enquiries (for example, delivery addresses).
  • Other information pertaining to special offers and surveys.

We do not collect data about children.

How we use the data

We process data about individuals and organisations to enable us to carry out our business, for example to provide a quote, fulfil an order or purchase goods.

Collecting this data helps us understand what you are looking from the company, enabling us to deliver improved products and services and to inform you about new products, specials offers and goods we would like to buy.

Specifically, we may use data:

  • To provide goods and services to you.
  • For our own internal records.
  • To improve the products and services we provide.
  • To contact you in response to a specific enquiry.
  • To customise the website for you (for example, to save your favourite items).
  • To send you promotional emails about products, services, offers and other things we think might be relevant to you.
  • To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.
  • To contact you via email, telephone or mail for market research reasons.

We will not keep your data longer than necessary for the purposes set out in this policy. The longest we will normally hold any personal data for is six years.

Website cookies

What is a cookie?

A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website.

Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.

How we use cookies

We may use cookies to:

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
  • Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the site.
  • To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

Controlling cookies

You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.

However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.

Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.

Always be wary when submitting data to websites. Read the site’s data protection and privacy policies fully.

Legal basis for processing data

Any personal data is processed on the lawful basis of Legitimate Interest.

Our legitimate interests include:

  • Sale and supply of goods and services to our customers.
  • Promotion of our goods and services.
  • Promotional communications which are relevant and tailored to the recipient.
  • Understanding of our customers’ behaviour, activities, preferences and needs.
  • Improvement of our products and services.
  • Compliance with legal and regulatory obligations.
  • Compliance with law enforcement.
  • Response to customer contacts, queries or complaints.

How we maintain privacy

We will always hold your information securely. To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards.

Your details will not be shared with third parties for marketing purposes. We will share data with third parties only if required to process an order or if the law requires us to do so; for example we will provide delivery details to our courier and to supplier who send goods direct.

Any personal information we hold about you is stored and processed in line with the GDPR.

Our website may contain links to other websites. Please note that we have no control of websites outside the domain. If you provide information to a website to which we link, we are not responsible for its protection and privacy.

Your legal rights

Under the GDPR you have the following rights:

  • The right to receive a copy of the personal data we hold about you – known as a data subject access request.
  • The right to be forgotten – you can ask us to delete your personal data.
  • The right to object to us processing your data – you can object to us processing your personal data if you feel it impacts on your personal rights and freedoms.
  • Right to correct your data – if any personal data we hold is inaccurate let us know and we will amend it.

How to contact us

If you would like to contact us about the personal data we hold about you, or to opt out of marketing communications, there are several ways you can do this:

  • If you have a website account, sign in change your opt-in settings in Your email subscriptions.
  • Use the Unsubscribe option included in every marketing email.
  • Use the Contact us form on our website.
  • Send an email to
  • Write to us at: ACL Comms Ltd, The Annexe, Walton Lodge, Hillcliffe Road, Walton, Warrington, England, WA4 6NU